About
Sheetal
Studios
Where magic
meets design
Sheetal Studios is an independent, artist-led creative brand built at the intersection of art, identity, and fandom culture. Every piece begins as an original illustration — shaped by emotion, character, and the belief that design can carry real meaning.
We transform those illustrations into thoughtfully crafted products: apparel, tote bags, art prints, keychains, pins, and accessories. Not merchandise — wearable stories. Objects that carry a feeling.
Our core message is simple: Magic is in You. It is not just a tagline — it is the thread that runs through every design we make and every community we build.
Original Art
Every design is conceived and illustrated personally — no stock art, no templates, no compromise on authenticity.
Emotional Design
We design from feeling first. Each piece explores themes of individuality, connection, and self-belief.
Fandom Culture
We celebrate the things people love deeply — weaving fan-inspired energy into original illustration.
Community First
From pop-up stalls to online spaces, we build real connections with an audience that truly resonates.
Artist, designer,
storyteller
I'm Sheetal Nagra — a London-based designer, illustrator, and creative entrepreneur. Sheetal Studios is not just my business, it is my language. A way of turning feelings I cannot always say out loud into things people can hold, wear, and carry with them.
My background spans luxury fashion and visual storytelling. After completing my Master of Science in Luxury Fashion Management at Manchester Metropolitan University and my Bachelor of Science in Fashion Designing, I realised that what I truly wanted was to build something from scratch — something that felt genuinely mine.
Magic is in You. I designed this brand around that belief — because I needed it as much as anyone else.
I oversee every aspect of Sheetal Studios personally — from concept sketches and digital illustration to product sourcing, branding, and customer experience. Recently I took the brand from online-only to a live pop-up stall at a curated fandom and art event, and the response was everything I hoped for.
This is just the beginning. There is a webtoon in progress, a growing community, and a whole lot more to make.
Education & Experience
Master of Science in Luxury Fashion Management
Postgraduate study in luxury brand strategy, consumer behaviour, and fashion business — shaping the commercial thinking behind Sheetal Studios.
Bachelor of Science in Fashion Designing
A foundation in garment construction, visual communication, and design process — the creative bedrock behind every illustration and product Sheetal creates.
Founder & Creative Director
Independently runs Sheetal Studios — managing brand identity, illustration, product development, e-commerce, and live events from the ground up.
Webtoon Creator
Writing and illustrating an original BL supernatural romance webtoon series — building a serialised narrative world with deeply crafted characters.
Retail & Customer Experience
Background in retail and direct customer engagement — bringing a people-first mindset to every brand touchpoint and live event.
Digital Brand Building
Grows the Sheetal Studios community across Instagram, TikTok, and Shopify — creating content and connections with a Gen Z-forward audience.
What Sheetal brings to the table
The Portfolio
Original work across illustration, webtoon, merch design, and branding. Every piece tells a story.